Google Ads for tradies
Google Search campaigns for Aussie service businesses — concreters, cleaners, pool and turf techs, demolition and hazmat crews.
Homeowners type “driveway resurfacing near me” or “end of lease clean cost” the week the problem finally gets to them. We put your business in that search, filter out the DIY crowd and the window shoppers, and Leo texts every lead inside 60 seconds. The account is built around your trade from the first keyword.
5/5 Star Google Reviews
Free strategy call. No lock-in. No hard sell.
Solidline Resurfacing
solidlineresurfacing.com.au
Driveway Resurfacing | Free Measure-Up This Week
Stained, cracked or slippery driveway? Spray pave & overlays that look new again. Local crew, 10-yr warranty.
5.0(164)
Concrete Supplies Direct
concretesupplies.com.au
DIY Concrete Resurfacer — Bags From $39
Buy bagged resurfacer online. Free shipping on orders over $200.
New lead
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Quick answers
Leadwow builds and manages Google Search campaigns for Australian tradies and service businesses, so you show up when local homeowners search for the job, like “driveway resurfacing near me”. We pick the keywords, write the ads, build the landing page and text every lead within 60 seconds.
It depends on your trade, your suburbs and how many competitors bid on the same searches. Your ad spend is paid directly to Google from your own account. Leadwow’s management fee is separate and month-to-month, with no lock-in. We give you a specific budget on a free strategy call.
Search campaigns can produce enquiries within days of going live, because the homeowner is already looking for someone to do the job. Every enquiry gets an SMS from Leo, our AI assistant, within 60 seconds.
What’s included
One account, organised around the jobs you actually want — not a generic template with your logo on it.
01
Spray pave, spraycrete, bond clean, end-of-lease, green pool, fake grass smell. People use job names loosely, so we build keyword groups for each job and each name, near the suburbs you work in.
02
Headlines about the problem the homeowner is staring at — a cracked driveway, a mouldy bathroom, a green pool. Add your service area, a clear offer and a reason to call you instead of the next listing.
03
Every week we read the search terms, cut the clicks that never turn into quotes, and move spend towards the jobs that are actually booking.
Why it matters
One homeowner wants a “bond clean”. The next asks for an “end of lease clean”. A third just wants their deposit back. A generic account misses most of them.
Every trade has terms that bring buyers and terms that bring students, DIYers and job seekers. We sort them before a dollar is spent, so your budget goes on people who want the job done for them.
Meta plants the idea with a before-and-after. Google collects the people who go looking. Most early trade leads come from Meta \u2014 Search fills in the rest and catches the ready-to-book buyers.
An expensive click is wasted on a slow homepage. We send search traffic to a dedicated landing page, then Leo follows up by SMS before the lead calls a rival.
How it works
This is the weekly work behind the campaign.
Each job gets its own group, because the buyer, the price and the urgency are different. Someone searching “pool deck resurfacing” has a very different budget from someone searching “reseal driveway”. Splitting them lets you see which job is paying for itself.
Trade searches pick up a lot of noise: DIY products, “how to” videos, training courses, job ads and supply stores. We block those from the start and keep adding to the list every week from the search terms report — the biggest single lever on cost per lead.
You don’t want to drive across the whole city for one small job. We target the suburbs and radius you’re happy to travel, then widen or tighten it based on which areas produce quotes you actually win.
A tap-to-call from an ad and a form from the landing page both get counted, so you can see what each channel really sends. That’s how we know which keywords deserve more money instead of guessing.
Where to start
Not every search is worth the same money. We usually start narrow and widen once the data is in.
The job you do most, with plenty of search volume and a homeowner who’s lived with the problem for a while — driveways, house washes, regular cleans. That’s the usual starting point.
Pool surrounds, mould remediation, green pool recovery, full strip-outs. Smaller shares of the lead mix, but bigger tickets or urgent buyers. They get their own ad groups so the right homeowner always sees the right headline.
Sealing, gutter cleans, odour treatments and maintenance plans bring in smaller jobs and a great way to meet homeowners who’ll book the big job next time. We add them once the core groups are paying their way.
Let’s talk
Book a free strategy call and we’ll show you what’s possible in your suburbs. No obligation, no hard sell.
